Ad analysis Essay Example | Topics and Well Written Essays - 750 words

Ad analysis - Essay Example This essay considers the specific aspects of audience, picture, language, and technique, as they are implemented in a Prudential advertisement that is featured in the current issue of the New Yorker. Audience The specific advertisement was found in an issue of the New Yorker. With this concept in mind it’s possible that the intentions of the advertiser were to reach a more educated audience, who already has a general understanding of financial aspects and upper-level vocabulary and comprehension skills. In these regards, the extent the audience is clearly middle to upper class and educated. Picture There are a great many visual techniques implemented in the advertisement. The first notable concept is that the advertising consists of a full page spread with an entirely dark blue background. The effect of this is such that it creates a juxtaposing effect in relation to the heavy text-based stories that constitute the majority of the magazine. In terms of specific pictures, in th e upper-right hand of the advertisement a city backdrop is pictured in muted-tones. The signification of this imagery seems to indicate that Prudential has a urban feel, perhaps reminiscent of Wall-Street. This is further indicative of an understanding of financial systems as being rooted in industrial or urban life. The very functions of the urban experience demonstrate the gear and wheels of the working economy; indeed, right next to the picture of buildings are pictures of gears in motion. Pictured even further to the left of these individuals is a small man in yellow. The implications of this imagery seem to empathize with the potential customer or client. In essence, the advertising is situating the reader in the position of the small man in yellow, and the Prudential advertisement is saying that through going to Prudential for financial advice will result in the individual being able to navigate this challenging urban environment. Language Perhaps unique to this advertisement is the reliance it places on text. One possible explanation for this is the obvious implication that since the advertisement is from the New Yorker, it is believed that the audience will be more interested in reading text than perhaps in a publication such as People or ESPN the Magazine. In fact, text is featured in two long columns throughout the entire body of the page. In terms of the actual language that is implemented, the first relies on a rhetorical feel, attempting to empathize and draw the reader into the advertisement. Even though it is featured in the New Yorker, the text still retains a crisp and to-the-point tone. Phrases such as, â€Å"What if today was the day we took on the big challenges?† are balanced against more financially specific language such as, â€Å"What if we could help create more reliable and durable forms of financial security?† Ultimately, it’s clear that the language remains in traditional advertising form, while acknowledging th at the reader is aware of general financial terminology. Technique The overall technique is the creation of an advertisement that doesn’t insult the reader’s intelligence, conforms to traditional advertising trends, and considers the medium in which it will be displayed. The overall signification of the advertisement seems to indicate that through Prudential’s experience the reader will be able to navigate the challenges of the contemporary financial environment. In these regards, the text moves from a general rhetorical style to more specific information related to reader interest. It implements contrast to bring out the heading ‘Bring Your Challenges’ which also represents the general theme of the advertisement. It also displays this theme in visual ways through the juxtaposition of the sm

Business Process Outsourcing Assignment Example | Topics and Well Written Essays - 3000 words

Business Process Outsourcing - Assignment Example However, this definition of service is redefined by the new world system with the proliferation of business process outsourcing, which allows the separate production and consumption of services. The emergence of business process outsourcing can be best understood by employing a PEST analysis, which looks at the important aspects of the society that includes political, economic, social, and technological. The political sector has created a favorable arena in which business process outsourcing can proliferate. Policies which help promote globalization are instituted facilitating the elimination the geographical boundaries among nations and easing the exchange of products, capital, and services. The economy is evolving into a single global village which allows the free flow of goods and services by the elimination of trade barriers. Labor intensive products and services are channeled to developing economies where labor is relatively cheaper. In terms of social aspects, it is visible that there has been a wide social acceptance of foreign culture which allows the acquisition of foreign language especially English. Technological advancement specifically created a way to easily t ransfer data across geographical boundaries. A European based insurance company which opts to utilise Indian firm for its data processing and call handling gains benefits through: productivity improvements; access to expertise; operational cost control; cost savings; improved accountability; improved human resource; and the opportunity to focus on core business. However, business process outsourcing runs the risk of loosing managerial control, threatens security and confidentiality, and lowers the flexibility of the service consumer to react to the changes and trends in the business environment. Business process outsourcing is considered as a sunshine industry in India. Business process outsourcing generates jobs in the economy, brings in large revenues, and aids in economic development. However, the Indian economy should also recognise the risk associated in allowing foreign firms utilise their labor force. Business process outsourcing is hasardous to workers as they need to cope with the significant time difference in between their location and the location of the service consumer. II. Introduction According to Kotler (2002), service is "any activity which or benefit that one party can offer to another which is essentially intangible and does not result in ownership of anything." In comparison to goods which are produced by manufacturers, service is characterised by four distinct characteristics which are not present in tangible goods: inseparability, which signifies that the provider and the consumer of the service should be in the same location; intangibility, which implies that the service cannot be fully assessed using the senses; variability, which recognises that the quality of the services is not consistent using different customers' perception; and perishability, which implies the inability to store services (Palmer 2004). However, service has been redefined by the current global economy. A closer look at how large business organisations undertake their day-to-day operations reveals that services are now separable. The growing globalisation ushered a new trend called business